Arvon at Home Masterclass: The Art of Copywriting with John Simmons

Zoom masterclass with John Simmons

Thursday February 3rd 2022, 11:00 GMT


Something of a legend in the writing world, a champion for the power of words, John Simmons will lead a masterclass that is bound to stimulate writers of all kinds. A copywriter, writer for brands, author of many books about making business writing more human, John is also a novelist, a poet, a facilitator and the founder of influential writing groups Dark Angels and 26. John believes that techniques learnt from fictional writing can make commercial writing more effective – and more fun to write and to read. Here he’ll be guided by the structure of his original book We, Me, Them & It (being republished in January in a new edition by LID) to set out the writing principles that underpin the Dark Angels programme and that have influenced so many copywriters. Bring your pencils, laptops and brains for a session that promises to be playful and enlightening.

The masterclass will be delivered via Zoom and will last two hours (11:00 – 13:00) including time for you to write. You will need to have a computer or smart device and a reliable internet connection in order to participate. Bookers unable to join the live session will be able to view this Arvon Masterclass for up to one month after the event. You must book your place before the event starts in order to access this facility.

As part of our wider effort to increase participation in the arts, half-price concessions are available for this course at checkout. There are a limited number of free subsidised places for those who cannot afford the concession price. 

Cost: £35 (concession: £17.50)


"These zoom opportunities are really helping to open my world and keep me inspired to write."

—Masterclass participant

"Arvon at Home creates a model to participate in inspirational tutoring for writers, at a distance. The feeling of attending to my writing life in an excellent fashion, and still having a half-day for my work and caring responsibilities at home, felt like a good balance."

—Masterclass participant

"It was an absolutely brilliant session and very very useful. And it made me realise how much I’ve missed this kind of workshop because of having children and family that I can’t leave. Now we’re all in the same boat the online stuff is truly transformative."

—Masterclass participant



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